A collective group of seasoned thinkers, professionals, and athletes in the beautiful city of Portland, Oregon.
Through Love, All is Possible
“Bring LOVE back to our beloved community”
"I Choose Love" is a collective group of seasoned thinkers, performers, professionals, and athletes, led by Les “Pee Wee” Harrison.
I collaborated with the "I Choose Love" campaign in an effort to spread the word for peace and embracing social differences in all communities. Through vivd color and eye catching visuals, we wanted to target every possible audiences' attention to seek out the peaceful advances that the campaign wanted to promote.
FONTS: Acier Family, Bicyclette
Fonts added depth through the weight variations allowing for the messaging to reinforce boldness and strength while maintaining visual balance.
VISUALS: Saturated and colorful. The bold palette was intentional—designed to captivate, evoke emotion, and reinforce the campaign’s message. Each vivid color served as a visual cue for diversity and unity, inviting audiences to engage with the vision of a more harmonious world. Rooted in Portland, OR, images of the city were incorporated throughout the campaign grounding the message in the community and making it even more impactful.
