Where luxury and style meet peak performance
We initiated a new marketing campaign for the launch of Sherrod's new brand. The fresh new look took on a modern appeal for the industry titan. From a rugged to on-road style, these vehicles were show-stoppers!
"Luxury is in the Details"
Where luxury and style meet performance, the Sherrod way. From lifted trucks to muscle cars, each vehicle is built with precison and comfort, built to suit your every need. Specific to after-market builds, Sherrod customizes each vehicle's interior with detail and exterior with exceptional finishes, thus needing a brand to meet their luxurious appeal. With Sherrod's newly designed brand, they needed collateral to nail their deals; exceptional, eye-catching collateral. That in mind, we designed show-stopping pieces. From video brochures, to laser-etched metal business cards and custom folders, these pieces were sure to make a memorable statement at every meeting.
FONTS: Good Times - A modern font that is bold and a bit gritty.
VISUALS: For the visuals, I leaned into masculine impulses tied to those badass after-market builds. Think sleek shots of a tricked-out truck kicking up dust—chrome gleaming, massive tires and fat fenders—hitting that primal urge for dominance and freedom. Or a muscle car parked under moody lighting, all sharp angles and glossy finishes, flexing that mix of luxury and grit Sherrod’s known for. I wanted images that make you feel the rumble in your chest, that tap into the thrill of owning something custom and untamed–clean and primal.
